SportGenerate, which specializes in eSports, Data, and Exclusive Sporting Partnership Content solutions for sportsbooks and multi-product operators, announced the donation of 10 table tennis tables and 80 rackets as part of the first stage of donations to increase grassroots participation in the sport. Coordinating with the Armenian Table Tennis Federation (ATTF), the table tennis equipment will be distributed across Armenia to benefit both able-bodied athletes and para-athletes within the sport.
SportGenerate announced its partnership with the Table Tennis Federation of Armenia last year, marking a significant milestone in the world of sports partnerships, marketing and development of the sport at all levels, and the commercial rights to distribute ATTF tournaments globally. SportGenerate is planning further sport development and activation initiatives and events with the ATTF over the next few months.
Simon Westbury, CEO of SportGenerate, commented: “SportGenerate is delighted to make this contribution to the ongoing development of table tennis in Armenia for players of all abilities. Grassroots sports are the lifeblood of physical activity in any society, and we hope that donating this equipment helps the Armenian Table Tennis Federation develop future champions who can proudly represent Armenia on the international stage.”
